Whether you have a new start-up, or you are a seasoned business professional, there is one important concept to keep in mind when choosing your lead generation approach...

When you get a call or email from a company you’re doing business with where you are asked to take a brief survey or give feedback about your customer experience, have you ever wondered where the information goes? Has the thought occurred to you that your responses are not really getting read by someone who cares, but are instead winding up in the Bermuda Triangle? Are the calls often from a robotic voice mail, or is there a live person on the other end?

If you pondered any of these questions about your own experiences, then it’s time to put yourself in your customers’ shoes, focus on how you’re communicating with them, and what you need to do in order to assure them that their in-put is a vital part of making their experience the best it ca...