Whether you have a new start-up, or you are a seasoned business professional, there is one important concept to keep in mind when choosing your lead generation approach...

When you get a call or email from a company you’re doing business with where you are asked to take a brief survey or give feedback about your customer experience, have you ever wondered where the information goes? Has the thought occurred to you that your responses are not really getting read by someone who cares, but are instead winding up in the Bermuda Triangle? Are the calls often from a robotic voice mail, or is there a live person on the other end?

If you pondered any of these questions about your own experiences, then it’s time to put yourself in your customers’ shoes, focus on how you’re communicating with them, and what you need to do in order to assure them that their in-put is a vital part of making their experience the best it ca...

Do you take the time to research a prospective company before you pick up the phone?  Have you called a prospect and asked the individual what he or she is really looking for in a particular product or service before making the pitch? Do you know what your prospects’ biggest concerns are? What would it take to make them satisfied customers?

As we all know, most people involved with sales are too busy to conduct research, or make continuous calls to establish relationships because they are working on so many other projects. The problem is what are you risking by not doing these things?

These tips are based on my 15 years of directly helping businesses and entrepreneurs improve prospect relationships. I believe they will help you too.

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